Until now, finding discussions and mentions on LinkedIn and prioritizing responses at the right time have been a time-consuming process. To reduce your time and resource costs, Zelkaa now monitors LinkedIn with advanced infrastructure, instantly collecting and classifying posts and articles in many languages every day.
+1.5 Million
Daily LinkedIn Posts Collected
In Zelkaa, you can see the total growth of likes, shares, impressions, and engagement rates of posts written about your brand in different periods. You can also view your brand’s LinkedIn Company Page analytics. The metrics analysis of your professional network will give you in-depth analytical insights for B2B campaigns and marketing activities.
LinkedIn post sentiment analysis is based on qualitative metrics and approach parameters (positive, negative, and neutral) to get to know the professional audience and followers of your company page more profoundly.
As your organization's public relations team, to avoid a media crisis, you need to know in the shortest possible time what content and hashtags are attracting attention on LinkedIn. At Zelkaa, you can easily identify hot industry trends or content published by thought leaders by analyzing trending hashtags and active professionals. If there is a likelihood of starting a PR crisis, you can take appropriate measures to stop it.
If you encounter a post about your brand in Zelkaa, you can see your brand and your competitors' shared interaction history with that user. By monitoring and analyzing all the previous posts of an account, you will get a more profound knowledge of your audience, and the process of engaging with the professional will be more relevant.
Replying directly to LinkedIn mentions in the Zelkaa panel will be more targeted by looking at the audience's history of interaction with the company.
After replying, you can monitor and analyze posts again to measure the rate of change in the dissatisfied audience's attitude on LinkedIn.
By deeply analyzing the elements related to the posts you publish on your brand's page, Zelkaa determines the best time and the most compelling topic and format of content for posting to get maximum B2B efficiency.
In Zelkaa, you can plan for your brand’s LinkedIn company page with the content developer team and leave the publication of a single post or article to Zelkaa by placing the content in the social media calendar.
Growth charts and the ability to compare them enable you to predict the likelihood of a post going viral on LinkedIn in the first minutes of its publication; Because in the growth chart, Zelkaa provides you with detailed information, including the number of likes, comments, shares, and impressions in different periods after the content is published.
In order to provide a thorough document of LinkedIn monitoring information, Zelkaa examines all the needed aspects and presents essential information linked to the monitored post, such as time of publication, observation time, publisher penetration rate (LinkedIn user credibility and network size).
Get in touch with Zelkaa experts to see how you can convert mega data into practical knowledge and understand your audience and competitors.
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